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What is digital marketing?Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.Common methods of digital marketingEmail MarketingThis is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.Search Engine OptimizationIt is an organic way of optimizing your online content to improve the ranking of your website on the search engine.There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.Search Engine MarketingWhen someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.Pay Per ClickThe fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.Social Media MarketingThe process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.Display AdvertisingIt is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.Content MarketingThis type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.How a fresher would benefit from digital marketing?In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

Ecommerce or electronic commerce is the advanced form of doing business through the medium of internet to furnish targeted audience on a world wide scale. For starting an ecommerce business, it is essential to first acquire an attractive and fully functional Ecommerce Website Designto give a professional look to your online business.For flourishing into the world of Ecommerce you must take the assistance of a professional company. They provide you with the most useful Ecommerce Solutions to make your website valuable and effective in your industry to attract the specific target market. There are several companies out in the market that can provide you with the best web development services for your ecommerce website at a very affordable price.Some of the foremost features and advantages of Ecommerce Web Development are elucidated underneath:Ecommerce is an open source platform that can be developed on Microsoft as well.
It is best for all the industries whether its retail stores, apparels, banking and insurance, travel tourism etc.
Ecommerce website can be maintained easily by the administrator which includes everything like product catalogues, graphics, contents, information, images, description, etc.
Supports all the major payment gateways like PayPal, Visa, MasterCard, etc. for online payment operations.
With effective Ecommerce Solutions you can deal with your whole sellers, retailers, customers all at the same time. It is the superlative B2B and B2C portal.
With the feature of shopping cart it allows the customer to select all the products and services which they wish to buy and add them to their shopping cart.
It allocates the visitor to leave their feedback and ratings for their products and services which gives an idea about the market position of that particular product or service.
Ecommerce website is easily integrated on various browsing platforms like Android, Windows Phone 7 and iPhone.
It is just like a business store where all the product and services can be featured, explained and made to sell.
It can effectively integrate product description and catalogue management in it.
Ecommerce website is easy to customize and can be fabricated according to the business requirements. Also it can be enhanced and modified at any point of time.
It holds a strong online marketing process which comprises of selling, delivering, paying and even after sales service of the entire product range.
On and all ecommerce website gives a complete user friendly experience with a simple navigation strategy in the array of products and services.

Like advertisers, marketers and business professionals from many states across the U.S. (and beyond), the amount of resources invested by online Utah advertisers in Internet advertising services are growing every year. After all, Utah has a large entrepreneurial base and a cache of business experts who have made offline business in Utah a rather fierce affair. As truculent as the war has been however it seems that the most cutthroat battle is still ahead: the battle of Utah Internet Advertising.Leveraging Advertising Power for More Effective Utah Internet AdvertisingIf your business has been rated well by major search engines or if you have invested in a successful PPC or affiliate marketing campaign you’ve probably glimpsed the awesome power the World Wide Web can have on the success of your humble business. When it comes to advertising and a meagerly small budget however it is hard to know how can you invest in the palmy Utah Internet advertising campaign that every Utah business professional could benefit from.Utah Internet Advertising that WorksThe answer to the Utah Internet advertising question may not be the answer that business professionals want to hear and by no means is it the only one. There are a variety of ways to tackle advertising challenges but the obvious way to be successful in advertisement is to create associations between your products/services and the needs of your customers. Finding the best way to make these cagey connections isn’t easy (especially if you want to remain ethically impregnable) but a simple way to begin is to decide which advertising methodology you want to utilize by observing the current trends of popular and propitious advertisements. The observation of these trends doesn’t have to be expensive. Watching T.V. Commercials for instance can be an easy and inexpensive way of creating your own analysis for your next Utah Internet advertising campaign.This remainder of this article will focus on one of the current (i.e. From about the 60′s or 70s until the present) advertising trends that is working (and working well) in the United States today. You of course do not have to implement this technique in your own Utah Internet advertising campaign (some Utah professionals might even consider it unethical) but this analysis may help you to observe additional advertising trends that would prove more beneficial to your own Utah Internet advertising campaign.The Current Advertising Trend of Rights to Indulgence, Self-Importance and Superiority: Would it work for a Utah Internet Advertising Campaign?Consumers know that advertisers (some advertisers that is) are quick to use the basics of self preservation such as material goods (i.e. greed) and physical intimacy (i.e. sex) greed and sex to attract the average consumer. After all, every person is “susceptible” to these self-preserving needs. However, an online article1 by Richard F. Taflinger, PhD also points out that the concepts of self-esteem or a sense of “self” can contribute to successful material accomplishments and sexual intimacy which makes advertising to the “self” a popular way to kill two birds with one advertising stone! Of course, you might think this type of advertisement might not be used in Utah but if those are your thoughts, think again! Arctic Circle, a Utah based company has already used the technique for television (see below) based advertising and it is very likely that Utah Internet advertising examples are also (or will soon be) made available.Examples of Self Importance and Self Indulgence AdvertisementsA very popular method of advertising today is to create a sense that every human being whether a man or a woman has a right to indulge a sense of self or a sense of self importance and superiority as long as he or she has the means to purchase certain objects (of course the purchase requirement is NOT usually explicit). Examples of this zeitgeist of indulgence and superiority include examples such as the L’Oreal campaign slogan, “Because you’re worth it,”2 which of course infers that every woman (regardless of how much she has to spend) has the innate right to purchase mascara, foundation, eye liner and sparkled lotions. Additional examples of the right to indulgence campaigns include the following examples:

Dove Chocolate– “My Moment, My Dove”3

Hummer– “Restore Your Manhood”4

McDonald’s– “Your Deserve a Break Today”5

Johnny Walker Black Whiskey– “Honor Thyself”6

Cadbury’s Dairy Milk Chocolate– “Award Yourself the CDM”7

Acura– “The True Definition of Luxury. Yours.”8

Braniff Airways– “When you’ve got it, flaunt it.”9

The right to indulgence or superiority doesn’t end with individuals however. Groups can be persuaded to superiority as well. Take for example the United States Army slogan that says, “Some of Our Best Men are Women.”10Utah self importance advertising includes the Arctic Circle commercial where the young boy drags a trash bag from his home out to the garbage barrel. Once the trash is deposited he is awarded with an Arctic Circle milkshake. Essentially the slogan is “Reward yourself even for small accomplishments.”What does this mean for Utah Internet Advertising?For your Utah Internet advertising campaign, you might not choose to invest in the trendy right to self indulgence campaigns. However, it is important to notice what people need and what people respond to in advertisements.Whatever you choose to focus your Utah Internet advertising campaign on, make sure to do your advertising research first!References1 wsu.edu:8080/~taflinge/esteem.html2 commentisfree.guardian.co.uk/geoff_mulgan/2006/06/because_youre_worth_it.html3 confectionerynews.com/news/ng.asp?id=64093-datamonitor-premium-occasions4 autoblog.com/2006/08/07/restore-you-manhood-hummer-ad-revised/5 youtube.com/watch?v=GyRLP3rHr7A6 kristofcreative.com/learning/advertising/company-slogan-collection.shtml7 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans8 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans9 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans
10 scribd.com/doc/11748/Historyofbranding-com-Famous-Brand-Slogans